ABSTRACT
Title Impact of Thailand Policy 4.0 on Publishing Business: A Case Study
of Publishing Business Medium-sized
Field Economics
Name Chaithut Prousoontorn Course NDC Class 60
Policy Thailand 4.0 has a direct impact on the survival of the print media
business.Because of the policy to solve the problem of middle income trap. The digital
industry has replaced the traditional industry. One of the major goals of the Digital
Development for Economic and Social Development PlanEnhancing the competitiveness of
the country's economy. With the use of innovation and digital technology. Is the main tool
to innovate production. Enhancing the competitiveness of the country's economy. With the
use of innovation and digital technology. Is the main tool In innovation, production, service
Focus on the development of digital infrastructure. And drive economy with digital
technology. The Thai business sector is using digital technology to reduce production costs.
And business optimization services. To survive the medium-sized media business.Researchers
are concerned about the factors that affect the medium print business.The medium-sized
publication will also be available to support Thailand's policy.The objective is to study the
factors that affect the medium size printing business. Thailand Policy Impact Assessment 4.0
on Medium Business Proposing medium-sized publications to support Thailand's policy.
Qualitative Research Primary data collected by in-depth interview. Five business owners who
can analyze and view the problem. Impact of Thailand Policy 4.0 on Medium Business.
The research found that The Impact of Thailand Policy 4.0 on Medium Business There are
4 direct impacts. Structural Adjustment of Medium Business The strategy of medium-sized
printing business. Adjusting the workflow of the medium print business. And the adjustment
of the medium business.There is a medium to promote the medium-sized publishing
business, which is to link production and marketing to the digital world. Promotion of production
expansion both in and out of the country.Promoting quality development And environmental
and economic sustainability. Environmental Friendly and Sustainability Influence. The era of
social and economic systems is linked by a combination of digital technology and human
life. Cause structural changes The style of living in all dimensions.Preparedness Adaptation It
is very important. Want to keep your business or career going. Do not be afraid, but be
prepared to deal with it. And develop yourself by learning to adapt to change.
