ABSTRACT
Title Strategy for the development of national image to promote and
conform to the 20 years national strategy
Field Economic
Name Mr. Thavorn Kanokvaleewong Course NDC Class 60
Thailand is currently experiencing image problems this has affected many
developing countries. The economy and the driving force of the 20 years national strategy. The
problem of lack of public cooperation in pushing the national strategic plan for 20 years.So, the
image management. Nation Brand Management to make the image of the country stronger. Can
create value and create acceptance. It may be another way to solve the problem and the
recognition and trust of the world. Make it possible to achieve the goals of a national strategic
plan. Research is required to formulate strategic guidelines for the development of the image.
Promoting and adhering to the 20 years national strategy. The purpose of this research is to: to
study the image of Thai nation on the world stage, study of the development process of national
image and the strategic direction of the national image to promote and conform to the 20 years
national strategy.
The results are as follows. Nation branding is a new concept developed by the
marketing management and brand management of the business sector the approach is similar to
the public diplomacy that began in the Cold War initiated by foreign affairs. Both approaches
have similar goals. Is the image of the country a positive change and have the ability to compete
but there are differences in practice national image. It is a reflection of the reality of the people of
that country living the brand to use of propaganda techniques or the use of advertising advertising
that is not reflected in the social reality. Economy and Politics It fails and negatively affects the
reliability therefore the development of national image must start with the development of the
national brand equity and the management of the Competitive Identity such identity must reflect
the true value of the citizen and the country. And there are some important suggestions. Such
identity must reflect the true value of the citizen and the country. Policy Recommendations 2
Enhancing the national image development strategy. A strategic plan linked to the 20-year
national strategy. Create a platform for cooperation in the development of national image. Group
of individuals with appropriate qualifications and image from all sectors. To share the value
proposition (Essential value and Value proposition).
